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Senheng® Electric (KL) Sdn. Bhd. is one of the leading consumer electronics chain stores in the country. We operate over 100 stores spread throughout Malaysia letting customers, like you, reach us wherever you may be.

We are committed to provide you with convenient and unique shopping experience, as well as, better value each and every time you shop at Senheng® stores.

Here in Senheng®, we understand the trends and directions of our customers. Therefore, we always offer you the latest and the greatest products, all available in our stores.

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Senheng® was first established in 1989, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia.

Helmed by the Lim brothers, K.H., K.C. and K.Y., Senheng® has gained its reputation and credibility that has made it the number one in the industry through progressive, forward looking, and innovative touches.

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Over the past few years, Senheng® has been through many changes. These changes were made to better serve you, our customers. Even though the future has yet to unfold, we are ready to adopt for changes necessary to meet your needs and provide enhanced shopping experience for you.

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Our mission is to create a better quality of living for you and us. Therefore, we create and deliver these values to you.

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  • Our products are branded and from reputable suppliers with a high standard of quality control.
  • Our customers can access various quality bathroom, bedroom, living room systems to kitchen appliances and electronics in our stores.
  • We provide professional in-store and after-sales services, we ensure timely shipment of goods from warehouse to stores and to customers.
  • We are a reliable organization with reaching 100 stores established nationwide
  • We are fast and efficient to response
  • We have a superb quality of services
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  • All Senheng Sales Personnel underwent a stringent training programme to enhance service professionalism as well as product knowledge.
  • We provide various care plans to take care of your products.
  • Senheng has all-improved in-store looks, designs, and feel
  • We provide One to One Replacement Programme or warranty extension options for all of our products
  • 1-year extra warranty program
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  • We provide a variety of electronic appliance from home to kitchen, from computer to smartphones. We are the one-stop consumer electronic center for you.
  • Single-point-of-purchases. nationwide-services
  • We practice flexi-payment as we have a different payment option for you to choose from.
  • Multiple payment methods
  • You can visit any store for after-sales services and repairs.
  • You no longer need to carry your heavy product home by yourself as we provide free delivery to homes within 50km for our members and we will send your products to your doorstep.
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2019
  • Acer - Best Performing Super store Partner
2018
  • HP - 1 MillionDollar of outstanding PPs Achievement
  • SOBA Award -
    • Malaysia Business of the year
    • Male entrepreneur of the year
    • Best Use of Technology, Platinum Award
    • Best innovation, Platinum Award
    • Best Employer, Gold Award
    • Best In CSR, Gold Award
    • Best Brand, Gold Award
    • Best In Marketing, Gold Award
  • Microsoft - Microsoft- Consumer Highest Growth Achievement- Bronze
  • Microsoft - Microsoft- Consumer Best Online Transformation (2018)
  • Putra Brand Award - Putra Brand Awards 2018 – Bronze Winner for Home Improvement Products and Stores Category
  • Malaysia Retail Chain Association - Largest Distribution of Electronics in Malaysia
  • Acer - Acer Best Performing Superstore Partner
  • Asus - Asus CES Of The Year
  • Hisense - Hisense Golden Star Award
  • Electrolux Malaysia - Electrolux Top 10 Customers Award
  • Philips Malaysia - Philips Million Ringgit Award
  • Philips Malaysia - Philips Excellent Business Performance Award
  • Philips Malaysia - Philips Million Dollar Sales -TV
  • HP Partner Awards - HP Outstanding PPS Achievement of US$1 Million Dollar Achiever Award
2017
  • Retaill Asia-Pacific - Retail Asia-Pacific Top 500 Award 2017 - Top 10 Retailer, Malaysia
  • Malaysia Franchise Association - Malaysia Franchise Awards 2017  - Best Franchise CSR & Best Franchisee Category
  • Putra Brand Award - Putra Brand Awards 2017 – Silver Winner for Home Improvement Products and Stores Category
  • Pikom, Mdec - #Mycybersale-TopCategory electronics
  • Pikom, Mdec - #Mycybersale-Top 3 Electronics
  • Pikom, Mdec - #Mycybersale-Top 10 Local GMV Achiever
  • Acer - Acer Best Performing Superstore Partner
  • HP Partner Awards - HP Outstanding PPS Achievement of US$1 Million Dollar Achiever Award
  • Lazada - Lazada Revolutionary Hero Brand Award - Outstanding Performer
  • Malaysia Franchise Awards - MFA Best Franchise Corporate Social Responsibility
  • Asus - Asus CES Of The Year
  • HP - 1 MillionDollar of outstanding PPs Achievement
  • Intel Technology Provider - intel Gold Partner Award 2017
  • Philips Malaysia - Philips Million Ringgit Award
  • Acer - Acer Best Performing Superstore Partner
2016
  • Philips Malaysia - Philips Personal Health Million Dollar Award
  • Sharp Malaysia - SHARP Platinum Award
  • Asus - Asus Golden Premium Partnes
  • Asus - Asus CES Of The Year
  • Samsung - Samsung Mass Merchant Top Performer Award
  • Huawei - Huawei Modern Trade Best Partner
  • Retaill Asia-Pacific - Retail Asia -Pacific Top 500Top 10 Reatailers
  • Sony - Sony 4K & Android TV Outstanding Performance Award
  • Mdec - Saller Adoption Pilot Program - Top 30 Seller by Domestic GMV
  • Electrolux Malaysia - Electrolux Best Product category Award -Small Appliences
  • Alpha - Alpha Million Dollar Partner
  • Acer - Acer Best Performing Superstore Partner
  • HP Partner Awards - HP Outstanding PPS Achievement of US$1 Million Dollar Achiever Award
2015
  • Putra Brand Award - Putra brand adwards Home Improvement-Silver
  • Putra Brand Award - Putra Brand Awards Most Enterprising Award Brand Of The Year
  • Pensonic - Pensonic Million dollar Sales Excellence Award
  • Philips Malaysia - Philips Million Ringgit Achiever
  • Alpha - Alpha Million Dollar Partner
  • reatail Asia-Pacific - Retail Asia-Pacific Top 500
  • Hitachi - Hitachi Refrigerator and washing machine MDRT
  • Hitachi - Hitachi Air Conditioner MDRT
  • Malaysia Franchise Awards - MFA Franchise employer of the year
  • Pioneer - Pioneer Sales Achievement Gold Award
  • Acson international Air Conditioners - Acson 6th Year consecutive Million dollar Achiever
  • Asus - Asus Golden Premium Partnes
  • Acer - Acer Best Performing Superstore Partner
  • Sharp Malaysia - SHARP Platinum Award
  • Asus - Asus CES Of The Year
2014
  • Malaysia Retail Chain Association - MRCA Crown Award - Outstanding Brand
  • Malaysia Retail Chain Association - MRCA Excellent Customer Service Award - Gold
  • HR Asia - HR Asia - Best Company to Work For In Asia
  • Sin Chew - Sin Chew Excellence Award - Retail Excellence Award
  • Sharp Malaysia - SHARP Platinum Award
  • Philips Malaysia - Philips Million Dollar Award
  • The Chinese Chamber of Commerce and industry of KL & Selangor - The Chinese Chamber of Commerce and industry of KL & Selangor Outstanding Enterpreneun
  • Acson international Air Conditioners - Acson 5th Year consecutive Million dollar Achiever
  • Hitachi - Hitachi refrigetator and whashing mechine MDRT
  • Hitachi - Hitachi Air Conditioner MDRT
  • Asus - Asus- Asus CES of the Year
  • Alpha - Alpha Million Dollar Partner
2013
  • HR Asia - HR Asia - Best Company to Work For In Asia
  • Hitachi - Hitachi Regional Best Award
  • BrandLaureate - BrandLaureate Best - Best Brand in Retail, Electronics Appliances Category
  • Sin Chew - Retail Excellence Award in Sin Chew Excellence Awards 2013
  • Sin Chew - CSR Excellence Award in Sin Chew Excellence Awards 2013
  • Sharp Malaysia - Sharp Platinum Award
  • Asus - Asus CES Of The Year
  • Samsung - Samsung Annual Service Award
2012
  • Sharp Malaysia - SHARP Platinum Award
  • Hitachi - Hitachi Air Conditioner MDRT
  • Sony - Sony Outstanding Achievement Award
  • Canon - Canon Million Dollar Man Award 2012
  • Asus - Asus CES Of The Year
  • Putra Brand Award - Putra Brand Awards Putra SME Brand Of The Year
  • Electrolux Malaysia - Electrolux Home Appliances 1 Billion Sales Award
  • Malasia franchise awards - Malasia Franchise Awards- Best Franchise
  • SIS - SIS Top Performer for Year 2012
2011
  • Malaysia Retail Chain Association - MRCA Excellent Customer Service Award-Gold
  • Malaysia Retail Chain Association - MRCA Entrepreneur Award
  • MRCA - MRCA 8TV EntrepreneurAwards
  • Malaysai Retail Chain Association - MRCA Entrepreneur Award, Outstanding Entrepreneurship
  • Electrolux Malaysia - Electrolux Best Product Category Awards
  • HTC - HTC Partner Loyalty Award
  • Mobile DOC COM - Mobile Dot Com Network Partner Loyalty Award
  • Canon - Canon Million Dollar Man Award 2011
  • Sharp Malaysia - Sharp Platinum Award
  • Astro - Astro Platinum Retailer Award
2010
  • Sharp Malaysia - Sharp ISP Top Achiever Award
  • Canon - Canon Dealer’s Award-Best Growth Category
  • Canon - Canon Dealer’s Award-Million Dollar Category
  • Reader's Digest - Gold Winner - Trusted Brand by Reader's Digest
2009
  • Toshiba - Toshiba Top Sales Chain Store (2009-2010)
  • Philips Malaysia - Philips Consumer Lifestyle Million Riggit
  • Haier - Haier Million Dollar Achievers Award
  • Sharp Malaysia - Sharp ISP Top Achiever Award
  • SIS - SIS Million Ringgit Achiever 2009
2008
  • Pioneer - Pioneer Sales AchievementAward - Diamond
  • Toshiba - Toshiba 8 weeks Notebook PC Best Challenge - MASS Merchant Category Gold
  • Toshiba - Toshiba Refrigerator Dealer Award
  • Sharp Malaysia - Sharp ISP TOP Achiever Award
2006
  • Samsung - Samsung Hightest Sales Turnover Award - 1st Runner Up
  • Samsung - Samsung Best Growth Award
2005
  • Olympus - Olympus Hong Kong Disneyland Outstanding Achiever
2004
  • Superbrands Awards - Superbrands Awards
  • Sharp Malaysia - Excellent Performance Award
2003
  • Philips Malaysia - Philips Best Partnership
2002
  • Malaysia Book of Records - Largest Electrical Chain Store In Malaysia
2000
  • Canon - Canon Million Dollar Achiever
1999
  • Canon - Canon Brone Award Nationwide Fatsimile Category
1998
  • Malaysia Book of Records - Largest Electrical Chain Store In Malaysia
  • Panasonic - National Panasonic Technics 21 Campaign Sales Target Award
  • Canon - Canon Typewriter sales performance Dealer Category
1996
  • Sharp Malaysia - sharp 11th dealers Convention Top Gold Award
  • KDK - KDK RM1 Million Dollar Achievement Award
  • Canon - Canon EPD's East is Red Campaign
1995
  • Philips Malaysia - Acheivement Sales Target of fout group of philips consumer Products
  • Sharp Malaysia - sharp 10th dealers Convention Top Gold Award
1994
  • Sharp Malaysia - Sharp 10th Anniversary Top Gold Award
  • National - National 4th Cousecutive Million Ringgit Sales Achievement
1992
  • Sharp Malaysia - sharp 7th Annual dealers Convention Gold Award
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